Lane Community College
Reversing Enrollment Decline With Seamless UX
CMS
Drupal
Services
Discovery, IA/UX, Content, Design
LaunchED
2022
THE CHALLENGE
Process Friction Reducing Online Applications
Lane Community College is a well-known and well-loved college in Oregon, with 15,000 students across 5 campuses. The College had been struggling with declining enrollment over the last decade, without a clear understanding of why. Our discovery process revealed that the decline in enrollment was not from a lack of interest, but rather a drop-off during the application process.
The problem was clear – the UX on their college website created friction and confusion around processes and next steps. We needed to make the experience seamless to improve conversion rates.
Outcomes
in enrollment after a decade of decline
in returning students
in continuing students
OUR APPROACH
Enhanced UX for a College Website
Our UX, Design, and Content teams collaborated to create a clear, straightforward mobile-first website solution that allows prospective students to self-identify and choose their journey. This is supported by a simple, hierarchical design system and seamless UX that guides users through the process and ensures a consistent experience when navigating the network of information.
As a cornerstone of our process, we structured usability testing sessions with prospective students to ensure that the solution was thoroughly challenged and refined prior to launch.
LET'S CONNECT
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