about us
Welcome to iFactory
WHO WE ARE
Leaders in Nonprofit & Higher Education Marketing
For over 30 years, iFactory has been at the forefront of nonprofit and higher education digital marketing. Our user-centric work spans strategy, content, user experience, design, analytics, and development.
While many agencies provide digital solutions, our commitment extends beyond that. We synchronize our culture with yours, operating as true partners and integrating into your team. This collaboration enables us to craft custom solutions that serve your audience and reflect your mission, values, and aspirations.
HOW WE CONNECT
Trusted Experience and Leadership
Creating a digital experience that engages prospective students, alumni, and other external audiences while also thrilling your internal stakeholders represents a major challenge – one that we have undertaken 500+ times.
It requires a rigorous, collaborative process that brings strategy, education, and cultural change management to your institution. As a nonprofit and higher education marketing agency, we know that relationships can drive results. And the process matters as much as the product.
A true redesign is 50% digital communication and 50% change management. The best strategy will not be effective if it doesn’t work for your users, your staff AND your organizational culture.
PETE GAIONI | VP OF STRATEGY & ACCOUNT SERVICES
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iFactory is a vital member of the RDW Group. Together, we achieve excellence in marketing and public relations. Our expertise encompasses thorough research, strategic planning, journey mapping, creative work, analytics, and more.
Work in Action
Over the years, we have had the opportunity to work with some incredible nonprofit and higher education institutions to expand their reach. But don’t just hear it from us. See the results for yourself.
MEET THE TEAM
All Hands on Deck
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Alen Yen
President, Creative Director
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Alex McDermott
Copywriter
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Allison McLaughlin
Front End Developer
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Beth Carron
VP/Operations, Senior Producer
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Cathryn Andrews
Director of Marketing
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Chelsea Glenn
Copywriter
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Cheryl Tivey
Sales Executive
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Courtney Goldenshtein
Executive Producer
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YULIYA SMILYANSKI
SENIOR IA/UX DESIGNER
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Elizabeth Lowe
Strategist, Account Services
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Fallon Bergstrom
Digital Producer
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Jeff Greenberg
Drupal Architect
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Jeremy Perkins
Director of UX and Design
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Joe Pinciaro
Director of Content
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Katelyn Unterborn
Content Strategist
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Natasha Sporborg
Digital Producer
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Pete Gaioni
VP of Strategy and Account Services
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Priya Patel
IA/UX Designer
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Robert Bernier
Frontend Developer
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Roman Distefano
Interactive Designer
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Ryan Shippy
Strategist, Account Services
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Sean Sweeney
Director of Sales
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Shaun Spence
SEO & Analytics Content Specialist
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Stephanie Jung
Interactive Designer
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Wes Fairhead
Drupal Developer
LET'S CONNECT
How Can We Help?
We’re excited to hear about the opportunities you’re looking for and share how we work.