San Jacinto College
AN AWARD WINNING WEB EXPERIENCE
CMS
Modern Campus CMS
Services
Strategy, UX, Design, Content Writing
THE CHALLENGE
Growing Demand, Limited Resources
San Jacinto College, home to over 70,000 students, needed a flexible website design system to highlight their innovative programs, top rankings, and strong student support. They were looking for a comprehensive solution to manage a high volume of new content, from organizing and interviewing to writing and editing. The challenge was to create a seamless, efficient workflow with a small team and a tight timeline.
Outcomes
in organic click-through-rate
in site load speed
Written, edited, and placed in CMS
OUR APPROACH
A Seamless Content Workflow
We crafted a fresh, futuristic design highlighting programs, career paths, and common student questions. Our innovative “career tracks” infographic system visually maps out how certificates and degrees can stack up to help students achieve their goals.
We also developed a streamlined content workflow with clear roles and processes, making the most of our resources while ensuring high-quality content. This workflow included writing, multiple expert reviews, CMS entry, image selection, and SEO.
When I have worked with vendors in the past, I feel like they are working for us and not alongside of us. IFactory has such integrity across their entire team. It is just comforting to know that we are in good hands.
Designing Around the Prospective Student Journey
Making Programs and Career Pathways Easasier to Explore
For prospective students, choosing a college often starts with a practical question: “Where can this program take me?”
San Jacinto College needed a digital experience that could help students move from broad career interests to specific academic options. iFactory reorganized and designed key content around the questions students ask while researching programs, including available credentials, career pathways, degree options, and next steps.
The new experience gives academic programs and career outcomes a more prominent role while creating clearer paths through a large and complex higher education website. The goal was not simply to make information easier to find, but to help students understand how different educational opportunities connect to their future goals.
Building a Higher Education Content Strategy at Scale
375+ Pages, One Consistent Student Experience
A website redesign of this size required more than new page templates. San Jacinto College needed a content strategy capable of supporting hundreds of pages while maintaining a consistent voice, structure, and level of quality.
iFactory developed a coordinated content production workflow covering research, stakeholder interviews, writing, editing, subject-matter expert review, SEO optimization, image selection, and CMS entry.
More than 375 webpages moved through this process. Creating a repeatable system allowed a relatively small project team to manage a significant volume of content while keeping pages focused on student needs and institutional priorities.
The approach also gave San Jacinto College a stronger foundation for maintaining and expanding its website after launch.
Creating a Flexible Design System in Modern Campus CMS
Built for a Large, Evolving College Website
San Jacinto College’s digital team needed a website that could continue to evolve as programs, priorities, and student needs changed.
iFactory created a flexible design system within Modern Campus CMS that gives content editors reusable tools for presenting academic programs, career pathways, student resources, and other important information without sacrificing visual consistency.
The component-based approach helps the college maintain a cohesive experience across a large website while giving individual departments enough flexibility to communicate their own content effectively.
That balance between consistency and flexibility was essential for creating a website that could serve the institution well beyond the initial redesign.
Creating a Scalable Higher Education Website Experience
For San Jacinto College, the website redesign needed to do more than improve the look and feel of the site. It had to support a large, complex institution with thousands of pages, diverse student audiences, and a growing need for clear, accessible program information.
iFactory combined higher education website strategy, UX design, content writing, and SEO to create a more flexible digital experience in Modern Campus CMS. The new site places greater emphasis on academic programs, career pathways, student questions, and the information prospective students need when evaluating their options.
A major part of the project was building a repeatable content production process that could scale. More than 375 webpages were written, edited, reviewed, optimized, and entered into the CMS using a coordinated workflow designed to maintain consistency and quality across the site.
The result is a higher education website built to support both student decision-making and the long-term needs of the institution’s digital team.
LET'S CONNECT
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