Bryn Mawr College
5 Websites–One Cohesive brand identity
CMS
Drupal
Services
Strategy, UX, Design, Content, Development
Launch Date
2022
THE CHALLENGE
Communicating Unique Brand Identity
Bryn Mawr College needed to redesign their website to communicate their unique brand identity and values more effectively. The goal was to create a marketing-oriented site that engages prospective students, their families, alumni, and donors and is a helpful resource for current students, faculty, and staff.
The new site needed to be accessible and distinct while maintaining a cohesive look and feel. We focused on dynamic content syndication and streamlined theme maintenance to keep everything fresh and connected.
We appreciated the outside expertise but, above all, appreciated the reaction the students had when they saw what iFactory had done.
OUR APPROACH
Highly Customized, Multi-Pronged Process
iFactory worked closely with Bryn Mawr College to redesign brynmawr.edu, catering to external and internal audiences. We focused on enhancing the user experience and improving navigation and search functionality to make it easier for users to find what they need. Our design team created a cohesive look across the main marketing website, intranet, and graduate school sites. We also provided training on Drupal 9 so the client could confidently manage the site.
LET'S CONNECT
We would love to hear from you
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