about us
Welcome to iFactory
WHO WE ARE
Leaders in Nonprofit & Higher Education Marketing
For over 30 years, iFactory has been at the forefront of nonprofit and higher education digital marketing. Our user-centric work spans strategy, content, user experience, design, analytics, and development.
While many agencies provide digital solutions, our commitment extends beyond that. We synchronize our culture with yours, operating as true partners and integrating into your team. This collaboration enables us to craft custom solutions that serve your audience and reflect your mission, values, and aspirations.
HOW WE CONNECT
Trusted Experience and Leadership
Creating a digital experience that engages prospective students, alumni, and other external audiences while also thrilling your internal stakeholders represents a major challenge – one that we have undertaken 500+ times.
It requires a rigorous, collaborative process that brings strategy, education, and cultural change management to your institution. As a nonprofit and higher education marketing agency, we know that relationships can drive results. And the process matters as much as the product.
A true redesign is 50% digital communication and 50% change management. The best strategy will not be effective if it doesn’t work for your users, your staff AND your organizational culture.
PETE GAIONI | VP OF STRATEGY & ACCOUNT SERVICES
iFactory is a vital member of the RDW Group. Together, we achieve excellence in marketing and public relations. Our expertise encompasses thorough research, strategic planning, journey mapping, creative work, analytics, and more.
Work in Action
Over the years, we have had the opportunity to work with some incredible nonprofit and higher education institutions to expand their reach. But don’t just hear it from us. See the results for yourself.
MEET THE TEAM
All Hands on Deck
Alen Yen
President, Creative Director
Alex McDermott
Copywriter
Allison McLaughlin
Front End Developer
Beth Carron
VP/Operations, Senior Producer
Cathryn Andrews
Director of Marketing
Chelsea Glenn
Copywriter
Cheryl Tivey
Sales Executive
Courtney Goldenshtein
Executive Producer
YULIYA SMILYANSKI
SENIOR IA/UX DESIGNER
Elizabeth Lowe
Strategist, Account Services
Fallon Bergstrom
Digital Producer
Jeff Greenberg
Drupal Architect
Jeremy Perkins
Director of UX and Design
Joe Pinciaro
Director of Content
Katelyn Unterborn
Content Strategist
Natasha Sporborg
Digital Producer
Pete Gaioni
VP of Strategy and Account Services
Priya Patel
IA/UX Designer
Robert Bernier
Frontend Developer
Roman Distefano
Interactive Designer
Ryan Shippy
Strategist, Account Services
Sean Sweeney
Director of Sales
Shaun Spence
SEO & Analytics Content Specialist
Stephanie Jung
Interactive Designer
Wes Fairhead
Drupal Developer
LET'S CONNECT
How Can We Help?
We’re excited to hear about the opportunities you’re looking for and share how we work.